In order to maintain our integrity we strive to keep Arsonist.net as transparent as possible. You probably noticed that we do not run traditional advertisements on the site. This disclaimer will help you understand how Arsonist.net generates revenue.
The Problem with Ads
The traditional way to monetize a website is through selling ad space. We have a few problems with this model:
- It’s difficult to control who buys the advertising. Our goal is to review betting sites to help our readers find the safest places to bet. It would defeat the purpose to potentially allow low-rated sportsbooks to receive increased traffic from purchasing our ad space.
- It promotes low-quality content. The traditional advertising model tends to lead to clickbait content in order to maximize traffic.
- Arsonist.net is a niche website. We cater to a specific audience of people. The content we produced is for the subset of individuals who want to learn about sportsbetting. This leads to much lower traffic relative to sites that cover general information (like a news outlet).
- They are ugly.
How We Make Money
Arsonist.net generates revenue through sportsbook affiliate programs. Each time you use one of our promo links or promo codes to sign up at a betting site we are compensated as your referral (either in the form of a cost-per-aquisition bonus or revenue share). You might be wondering if this affects the way we review sportsbooks. The answer is a firm NO. We are part of the affiliate program for every betting site that we have ever reviewed on Arsonist.net. Since nearly all sportsbooks offer similar affiliate rates we have no preference for promoting one betting site more than another. You have our guarantee on that.
Arsonist.net does not accept sponsorships to promote betting sites. Anyone who has ever been the webmaster for a site that creates sportsbook reviews has received plenty of e-mails regarding selling good review scores and article references. In addition to standard affiliate compensation these promoters offer additional money for you to drive traffic to their website. As you would imagine most of the time this is regarding a new and sketchy betting site. Arsonist.net is strictly monetized through affiliate programs. We do not accept paid sponsorships.
If you have any questions about the disclaimer or our monetization model you may contact the website administrator.